E3 isn't "the show" anymore - Yoshida

Sony boss says GC is gaining importance

Sony Worldwide Studios head honcho Shuhei Yoshida has spoken to VG247 about the smaller role E3 is taking in the global games conference circuit.

“It’s always important to have something exciting for each key event that we have, and this Games Convention is really gaining lots of lots of importance," he said. "E3 was ‘the show’ in the past, and lots of publishers, including ourselves, focused almost solely on E3 and all the news got disseminated from Los Angeles."

All very positive then. He also pointed out that they now have to spread their announcements a bit thinner to "have something great for each of the events".

By Jason Cartwright