Rare wanted 360 avatars from the off
Studio chief thinks avatars could be the key to Japan
Speaking to GamesIndustry, Rare have said that the Xbox 360 avatars are long overdue, with the initial pitch taking place four years ago.
"The concept of avatars is something that we came up with about four years ago now. We were thinking about how hardcore and spiky the previous Xbox was, and everybody was of a view that the new one was going to be more smooth and friendly,"
Furthermore, Rare studio manager Mark Betteridge says they want to "own" the idea of avatars despite interest from third parties.
"As standalone avatar products, we want to own that space, because we think it's a huge, huge space going forward - it appeals across genres, across age ranges, demographics, and there's an enormous opportunity there." He said.
He also describes how the avatars should help generate extra interest for the platform in Japan.
"They love the creative community aspect in Japan," he continued "I'd expect the avatars to be popular there"
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